Launch AI-powered marketing
systems in week one
Embedded engineers who work inside your stack and alongside your team to ship campaigns, automations, and GTM workflows that move pipeline, not just prototypes.
What a Forward Deployed Engineer actually does.
A Forward Deployed Engineer builds AI systems directly in your stack: your CRM, your data, your existing workflows. Systems your team runs every day.
CMC Build places FDEs inside your org. We scope the right systems, build them, and hand off something your team owns before we step back.
We move fast. In most cases, we begin shipping in as little as a week. Your team is running it before we start the next build.
AI usage is table stakes. What you build is the advantage.
AI usage is table stakes for most marketing orgs. The competitive edge is in what you build. Proprietary systems, built specifically for your GTM, are what separate teams that move from teams that watch.
CMC Build is for teams that aren’t waiting.
What we’ve built.
Here’s a sample of what we’ve shipped. Every build is scoped to your org — your stack, your workflows, your team.
Content Engine
Turns podcasts, transcripts, or source material into blog posts, social captions, and email, trained on your brand’s own writing style. Runs on a schedule without manual input.
Competitive Intelligence
Tracks competitor ads and activity. AI surfaces what’s new and packages it into battlecards that update as competitors move.
Paid Social Performance Dashboard
Ingests ad platform data, normalizes it to your definitions, tracks budget and bid changes, and delivers instruction-style recommendations.
PMM Asset Builder
Generates full product marketing launch deliverables from a GTM playbook. Spins off standalone plugins your team uses independently.
Sales Outreach Writer
Outreach trained on your team’s voice, turning prospect research into personalized emails at scale.
Pre-Call Research Briefs
Automated briefs delivered to reps before every meeting.
Account Planning Agent
Pulls CRM data, call transcripts, and public research into a plan in your team’s own template.
AI SDR System
Multi-persona outbound with a human review gate before anything sends.
RevOps Automation
Meetings become CRM updates, weekly reports, and client communications.
Lead Scoring & Routing
Signals in, prioritized pipeline out.
Champion Tracking
Maps past champions, job changes, and warm paths into target accounts.
“Our team was already moving fast on AI. Bringing in CMC Build for the larger builds got us over the finish line and took our team’s capabilities further than we would have gotten on our own.”
What we build, your team owns.
Every system CMC Build ships comes with documentation and enablement. It’s scoped into the engagement from the start. Your team owns what we build before we step back.
CMC Build FDEs have a rare combination of strategy (knowing what to build), fluency (knowing what models can actually do safely), and building (the ability to ship a working system into production).
Who’s building.
Our FDE team is led by Asma Stewart and Justin Parnell. Together, they bring the strategy, systems, and engineering depth to turn marketing ideas into shipped workflows, with the right lead assigned based on what your build needs.
Asma Stewart
FDE work across training, workflow redesign, and AI system implementation.
Justin Parnell
Three-time VP of Marketing, two-time founder. Builds production AI agents inside revenue stacks.
How to engage.
All engagements are custom-scoped. Pricing is covered in the discovery call.
A block of FDE hours with no long-term commitment. Use them on a single system, a workflow automation, or exploratory builds to pressure-test what’s possible before committing to a larger scope.
A specific system in mind? We define the scope, assign the right engineer, and ship it. You leave with a production system and the documentation to run it.
FDE capacity built into a broader CMC transformation engagement. Build runs alongside strategy, training, and governance work. The systems we ship land inside a team that’s already ready to run them.
What to expect.
The discovery call is 30 minutes. We’ll ask about your stack, your use cases, and what you’ve already tried. By the end, you’ll know whether CMC Build is the right fit and roughly what a first engagement looks like. From there, we scope fast and move.
Whether you know exactly what you want to build or you’re still defining it, that’s the conversation.
No commitment. 30 minutes. We’ll tell you what we can build and how fast.